I’m Anirudh Narayan

Growth Hacker

"I was never really insane except upon occasions when my heart was touched."
- Edgar Allan Poe

HI, CALL ME ANI!

Helping entrepreneurs move from Idea to Product-Market fit to Scale.

I have worked with over 350 entrepreneurs and successful startups in the US, India, Latin America and Africa with User Acquisition, User Retention and Funnel Optimization.

Previous:

  • Growth Hacker @Shutterstock (IPO)
  • Growth Manager @Javelin, @Lean (Series A)
  • Director of Ops @Krossover (Core Founding Team, Series B)
  • Consultant @Rocket Internet (IPO)

School: @Columbia University, M.S. Mathematical Modeling & Optimization.

Blogging about startup growth & my travels  here.

Building a course to help entrepreneurs move from Idea→Market→Scale  here.

My favorite quote: “All that you want is just outside your comfort zone” - Robert Kiyosaki



My Latest Work

Growth Hacking

Lean Startup

Biz Dev & Ops

All



Services

"I help entrepreneurs grow their business using lean startup and growth hacking techniques"

Growth Strategy

Whether it’s to acquire users, increase revenue or reduce churn, we’ll create an overall data driven strategy for growth.

Digital Marketing

A $500 or a $5,000,000 marketing budget, we’ll test different channels, run experiments and scale the channels that work.

Conversion Optimization

Acquisition to retention to revenue, we’ll work on maximizing conversion of users from the top of the funnel to revenue.

Process Consulting

Scaling a business as a small team can be difficult. Setting processes with tools and documentation.

Lean Startup

Using Build, Measure, Learn cycles with customer feedback to validate your idea before building it. Hypothesis testing, experiments, uncovering assumptions.

Product Management

Process for prioritizing features to have maximal impact. Democratizing the process, getting customer feedback loops and tracking velocity of projects.

References

"Here are a few things my colleagues have to say about me."

Ani is full of positive energy, very smart and always gets the job done. His soft skills are one of many strong points that are apparent as he built and managed relationships for the international Lean Startup Machine network. He has a strategic and analytical mind with lots of ideas around product development. I highly recommend Ani!.

Jonathan Horowitz,
Director of UX/Product Design, Citrus Byte (NYC)

Being the 2nd member of the Krossover team in India, he was a great fit for our organization, given his background of an athlete and an engineer. While managing the operations along with being a strong interface between us and the development team, Ani was very flexible and contributed to all aspects of the business. I strongly recommend Ani and would certainly work with him on future projects.

Vasu Kulkarni
CEO, Krossover (NYC)

Anirudh is able to tackle complex problems with emotional intelligence and logic. Anirudh is also perceptive and data-driven which makes him a great leader and teammate.

Andrea Luxenberg
Events Manager, Alley NY (NYC)

Anirudh is an excellent hard-working and innovative individual. His insights on developing the e-commerce business set the foundation of what is now the largest e-commerce company in Nigeria. Apart from his interpersonal prowess, Ani is a great person to work with. Vibrant, always willing to listen and generally great to have chats with both inside and outside of work. Any company would be lucky to have Anirudh as part of their team.

Brian Waswani
Associate, Novastar Ventures Limited (Kenya)

Anirudh is a creative, resourceful, highly effective manager and salesman with the ability to both master details in planning and execution as well as high level strategy. Fun and very beneficial to work with.

Leonard Stiegeler
General Manager, Ringier (West Africa)

Really enjoyed the growth hacking techniques presented by Ani. I learnt a lot and look forward to implementing some of those ideas and techniques in my own work.

Fernando Rivera
CTO, ETF.com (SF)

My Resume

"This piece of paper is just a tiny representation of me."

Work Experience
2008 - Now

2015 - Now

GROWTH HACKER - CONSULTANT

  • Consulted over 10+ startups on product growth, growth hacking and lean startup.
  • Delivered over 15+ workshops with 200+ people overall graduating.
  • Creating tools, courses and workshops to help entrepreneurs move from idea to product market fit to scale.
2014 - 2015

GROWTH HACKER - SHUTTERSTOCK

  • Managed a monthly marketing budget of $25,000.
  • Scaled two marketing channels that increased ARR by $100,000.
2013 - 2014

GROWTH MANAGER, LEAN STARTUP MACHINE

  • Grew the business to 120 cities in North America, South America and Africa.
  • Coached over 350 entrepreneurs & enterprises like ESPN, TLC on lean startup methodologies.
2009 - 2011

DIRECTOR OF OPERATIONS - KROSSOVER

  • Lead the operations & a team of 25 sports analysts in India.
  • Part of core founding team that raised $7 Million in funding.
2008 - 2009

SOFTWARE ENGINEER - TESCO

  • Requirement gathering & functional testing of a retail management platform.

My Education
2004 - 2012

2011 - 2012

MASTERS DEGREE- COLUMBIA UNIVERSITY

  • A degree in engineering and business that specialized in mathematical modeling, optimization and business concepts.
2004 - 2008

BACHELORS DEGREE- M.S RAMAIAH INSTITUTE OF TECHNOLOGY

  • A degree in bioengineering that covered concepts like genetic engineering, cell biology & immunology to chemical processes like upstream and downstream processing.

Passions

"My mission in life is to help as many entrepreneurs in this world while having some fun along the way."

45%

Basketball

35%

Growth Hacking

20%

Travel

Contact Me

"Have a project you would like to discuss?"